Authenticity, dependability, trust. “People are at the heart of all we do.” “We’re a human-centred organisation.” They’re very familiar brand values, and they all sound pretty admirable, don’t they? No matter what industry you’re in, chances are you’ve come across similar statements from businesses you deal with. And it’s not just at work either; even…

New research shows that using AI voices damages your listener engagement. Have you noticed a creeping sense of unease when you listen to AI voices?  It might take a couple of seconds, maybe even a sentence or two, but as an audio professional I’ll bet you’ll be feeling distinctly uncomfortable, and that feeling usually arrives…