An affordable, professional marketing tool – the explainer video
Voice over for your web video. You no longer need to be one of the corporate Big Guys to use a professional voice over. Make sure your business can be heard and seen. Explainer videos have never been more widely used, or more affordable.
There are plenty of ways to get great pictures, and I’ll leave it to you and the production experts to sort that side of things. But whatever you choose to do, and however you choose to do it, I’d urge you not to skimp on the voice over for your web video. I would say that wouldn’t I?
Web, or explainer video as it’s also known, is a sales tool like any other and you need to ensure that it shows you in your very best light. If you’re lucky you may have 90” to draw that new client in, but the reality is, it’s more likely you’ll only get 5-10” of their time if the content doesn’t grab them straight away.
Voice overs are skilled at knowing how best to engage with your audience and give a p voice to your brand. Be it friend-next-door, “expert” or being able to deliver sometimes dry and complicated information in a non-patronising and accessible way, a professional voice adds authenticity, garners trust, and oozes confidence.
And don’t assume you can’t afford it. As a small business myself, I offer special rates for other small businesses which I’m happy to discuss with you.